“One Life. Live Them.®” campaign encourages South Africans to live their lives to the fullest

[21 October 2015]: Premium cognac brand Rémy Martin is recognising the achievements of three local men - Mayihlome Tshwete, Ludwick Marishane and Oros Mampofu – in its new brand campaign.

Fine Champagne cognac is a legacy rooted in the DNA of Rémy Martin and its passion for revealing talents – the talents of nature and of the winegrowers and cellar masters who craft its blends.

This is explored in the new global campaign that recognises and celebrates individuals’ multi-talents, by understanding that people are not defined by one talent or skill, but are multi-faceted, with many passions. It is a call to live richer, larger lives, to expand horizons and to seize all the opportunities that life can offer, beyond the one-dimensional paths that could have been embraced.

The brand chose to recognise three local men who epitomise this – men who live many lives and who are not defined by one thing that they do, but all that they do.

Each of them brings a different world of experience and passions, and each exemplify the Rémy Martin philosophy that to lead a fulfilling life comes from unleashing the many talents inside. The brand hopes that their stores will inspire everyone to enjoy their own sense of fulfilment by unleashing their own talents.

Mayihlome Tshwete is known for his role as a slick and smooth talking government spokesperson, and is well known for his charms, lineage and, most importantly, his abilities. He has his heart firmly set in the right place to build an incredible future for South Africa. But there’s more to him than initially meets the eye. As well as a solid career in communications, he’s published poetry, is a political analyst, he paints and writes, and considers himself an idealist and activist for change.

He explains this as: “You are a product of your environment. The more diverse it is, the more empowered you are. I have taken inspiration from a number of different lives and encompassed them within my own.”

Ludwick Marishane, meanwhile, is known for his invention of Drybath®, the world’s first bath-substituting gel, while still in high school. Today he heads up Headboy Industries – the business he formed to focus on inclusive impact innovation. A serial entrepreneur and inventor, he credits his many ideas for inventions and businesses, even those that have failed, for making him the person he is today. He was named by Google as one of the world’s brightest minds in 2012 and is not only an incredible entrepreneur, but a philosopher and foodie too.

His business persona is not all that makes up the man though: “I am a polymath, a thinker, a philosopher and a budding psycho-analyst. I read books on Socrates and the meaning of life, trying to work out why things are the way they are. I have an obsession with mindfulness, and being present in whatever problem I am trying to solve.”

Lastly, Oros Mampofu is an actor that’s fast becoming a household name and who has his sights set high. Not content with landing dream roles in some of South Africa’s most popular TV shows, he dabbles in philosophy and quantum mechanics, and is an accomplished martial artist, specialising in MMA and Muay Thai.

All of this he brings to his acting, which in turn, he believes helps him to also experience more than just one life: “I have a strong desire to explore the human condition and to realise what it means to be a human. And there’s no better way to do this, than by acting as many different humans as possible”.

The new Rémy Martin campaign recognises these men, and calls for all men to live their lives to the fullest as well. The call to action is encompassed in the words:

Why be one thing, when you can be many.
You only have one life.
Live them.

The Rémy Martin campaign launches today and will run throughout the peak Christmas and summer season. To watch the behind the scenes video that shows the making of the campaign, click here: https://youtu.be/rQJHMuCgyik

To see more of the “One Life. Live Them.®” campaign, visit www.remymartin.co.za